There is a great benefit to vehicle wraps but if you need more convincing, continue reading! People can’t change the channel or ignore the “in-your-face” wrap that’s next to them on the interstate. Even while parked, your vehicle packs a punch! It doesn’t wreck your paint; it protects it! Wraps can also be changed easier than painting your vehicle if you rebrand your business.
A single vehicle wrap gets anywhere from 30,000 to 80,000 views per DAY according to the Outdoor Advertising Association of America (OAAA). Car wraps can have the lowest cost per impression rate of any other form of advertising (tv ads, radio ads, billboards, newspaper ads, etc.) at a cost of less than $44 per a million impressions. (WHAT?!) This means they are a great way for the small local businesses to compete with vendors 10 times its size and still be affordable! Car wraps essentially make it easy for the mom and pop” shops in the community to compete with franchises.
While newspaper advertising costs $23.70 per thousand people who see it, a vehicle wrap is estimated to cost only 35 cents per thousand eyeballs. Not only is it the most affordable form of advertising, it’s even more memorable. 97% of people remember ads placed on commercial vehicles vs. 19% for billboards.
How many impressions can you get for the cost of a vehicle wrap?
per Vehicle Wrap
per Outdoor Sign
per Radio Ad
per Primetime TV ad
per Newspaper Ad
per Magazine Ad
per T.V. Ad